The Smartest SEO Advie On The Internet: HereSearch engine optimization is an art, a science, a mystery and, to the inexperienced, a great big pain. But it need not be so! A little learning goes a long way towards demystifying the whole process. The ideas that follow will show how small changes to a website can have big impacts on the way search engines treat it.
When using SEO on a page that has images, be sure to make ample use of the
Don't over-stuff your site with keywords as this can be used against you. The search engines look for words located primarily in content. however, having an unnatural amount of the same keywords in the content of your site can actually work to your disadvantage because it will send up a "red flag" to search results to skip as it seems fishy.
Do not just write "click here" for your link anchors. Every spot you can put a valid keyword counts. Be detailed and succinct with your link descriptions. Search engines will use these descriptions to associate your links with keywords that will eventually help increase rankings. Also, visitors may be hesitant to select a "click here" link as they may believe it is a spam trick.
Don't use dynamic queries if you can avoid it. A URL like www.mysite.com?sid=100&mode=q may not even be indexed. This makes it harder for search engines to find your website, especially if keywords are not incorporated.
Publishing articles is a great way to expand your internet presence. When you publish articles, you increase your search engine visibility, which, in turn, brings more visitors to your site. Additionally, the articles that you publish also help inform your consumers about your products in a way that may get you more buyers in the long run.
While including your keywords in as many locations as possible can be a brilliant plan to get noticed, make sure you keep them relevant to your topic, and do not stuff them in everywhere. Some search engines will actually block sites who overload their websites who use too many, so use as many as you can. Just don't overdo click this link now !
Keep your HTML title tags free of "stop words" to ensure the tags are properly indexed by search engines. Some search engines eliminate common words like a, an, the, and, but, in, on, he, she and other similar words to increase the relevant links and improve on the speed with which results are returned. Keeping these words from title tags that receive the most weight in Search Engine Optimization ensures your site is properly indexed.
One important tip that you should remember is that you should never republish an article at different links on your site. Google ranks pages in its SERP based on quality and considers different links to articles with similar content as a low quality link. Instead, use references to one single link.
Take Suggested Browsing and learn how to create a sitemap. Search engines have a much easier time finding links on your site if you have an included sitemap. It doesn't actually move up your rankings but it does make it easier for your content to all be found.
The breadcrumb link trail for your webpages - the hierarchical line that shows where a particular page is located (i.e. main>>sales>>bags>>Brand) - can be incorporated into the page's listing on the search engine results pages. You will need to learn the latest coding methods, like RDFa and micro-data, to make these breadcrumbs appear. It can be worth it to add such functionality to your search engine listings.
Keep your site focused on 1 or 2 keywords and phrases. If you try to include every related keyword you will suffer from keyword dilution. Focusing on too many will end up confusing both the search engines and your readers. Your rankings for all of the keywords will suffer as a result of this dilution.
One big no-no is publishing the same old article more than once on your website. http://www.alternion.com/users/chrisnjigha/videos considers this cheating, so your Page Rank might suffer as a result. Also, having the same content linked to two distinct pages will water down your inbound link totals, also having a negative effect on your rankings.
Avoid using meta tags that point to your site that are not really related. That is extremely bad for business and it will make users look at you in a bad light. The other downside is the fact that it is possible for doing that to get you into some trouble with Google.
If you choose to combine two or more pages that have similar content, you must first determine whether or not other pages have linked to either page's address. You should keep the page that has the highest quality of inbound links and eliminate the other page(s). This ensures that your site will continue to accommodate visitors who are linked to your site.
SEO requires a finely tuned balance of on-site and off-site optimization. While the two concepts are actually considered separate techniques, the most effective and keyword-optimized sites combine the best aspects of each of the two schools. When well-researched and done properly, the two sides create a site that is greater than the sum of its parts.
You can optimize your content by placing a limit on the number of outbound links that stem from the site itself. Even the largest page on your site should have no more than 40 to 50 outbound links; your top page should be limited to only 10 outbound links. Too many outbound links compromises the overall integrity of the page, which can affect site ranking.
Don't ignore long-tail keywords. when optimizing your content, long-tail keywords could grab you traffic faster than your primary keywords because they have far less competition. Do your research and find keyword combinations that are related to your main keywords in any of a number of ways. Brainstorm all the different reasons why people would be typing your keywords and research related problems, issues and ideas to find new long-tail keywords to use.
Increasing your site traffic is the goal of search engine optimization. As we have explained, it is an integral part of your business plan and one that no internet website owner should ignore. Follow the tips listed in this article to help improve your position in the search engine rankings and increase your web exposure.